VICE PRESIDENT OF MARKETING, ADDITION ELLE
A strategic, innovative marketer, Roslyn Griner has worked across Canada and the US in consumer packaged goods, cosmetics and retail. She started in marketing by working on the Marcelle cosmetics brand where she created and developed products, as well as the Neutrogena brand where she leveraged the creative positioning of Neutrogena and built robust businesses in Canada for the two brands. She then broke new ground at as VP Marketing of Bath & Body and Fragrance at Coty Canada and US by developing organic bath and body products for the Healing Garden in an emerging market. After an extensive career in cosmetics and beauty, she returned to Canada and joined the Reitmans organization to lead the Addition Elle marketing team. Her challenge was to reposition Addition Elle and find a unique space in the plus size retail market to rejuvenate the business, which she has met by creating compelling social media and media campaigns that have attracted a new type of customer to the chain.
EXECUTIVE VICE PRESIDENT, ENDEAVOR GLOBAL MARKETING
With more than 25 years of experience as an executive in the sports and entertainment industry, Ed Horne is responsible for managing relationships with major global clients, helping to develop strategic and activation plans for the use of sports and entertainment as a business building platform. Key clients include General Electric, ABI, Marriott, USAA, Kia and Visa among others. Horne spent 15 years at the National Hockey League. Over that time, he was involved in virtually all aspects of the global NHL business, including Sponsorship, Media, Marketing, Licensing, Communications, Fan Development, and Events.
Some of Horne’s most notable professional moments include helping to negotiate the first ever Super Bowl halftime show sponsorship with Frito Lay, playing a primary role in creating the partnership with the IOC and relevant NOC’s and NGB’s that saw NHL players participating in the Olympic Winter Games, and leading the re-launch of the NHL after a full season work stoppage while realizing revenue of $2.5 billion dollars in the first year back. Horne was also an on-ice referee at the 1988 Olympic Winter Games in Calgary.
Aaron R. Kwittken
Fearless leader Aaron Kwittken founded his eponymous firm in late 2005 following a rapid and illustrious ascent through the global PR agency world. Since its founding, Kwittken has been one of the fastest growing PR and content marketing firms in the United States. Named Agency of the Year several times and Best Place To Work, by several prominent industry trade media, Kwittken has received awards and accolades for work on behalf of leading global brands. Aaron oversees the firm's growing global capabilities and cross-border client engagements across its offices in New York, London and Toronto. His native communications expertise involves matters of corporate reputation, issues management and integrated communications.
HEAD OF SPONSORSHIP, UNILAD
Sam is the Head of Sponsorship at UNILAD, the biggest global platform for breaking news, shareable and relatable content. A social powerhouse established by millennials for millennials, UNILAD is proud to have amassed a Facebook following of over 32 million fans, with over 3 billion video views a month and 30 million monthly unique visitors to the website. To date, UNILAD has broadcast anything from Drifting to the European Blind Football Championships amassing over 1.5 million views on a Monday afternoon.
FOUNDER, ENGAGEMINT (FORMELY AT DISNEY INSTITUTE)
David is one of the Managing Partners of EngageMint, a consulting group focused on helping sports and entertainment organizations create incremental revenue by enhancing their fan experience.
Having started and led Disney Institute’s ventures into the sports market, David has led relationships and worked on projects with iconic brands such as the University of Kentucky, NFL Super Bowl, Orlando City Soccer Club, and the NCAA. In these projects, David and his team helped organizations adapt and apply Disney best practices to enhance service experiences, for both employees and fans alike.
ASSOCIATE PROFESSOR, University of Technology Sydney
François Carrillat is an Associate Professor and Deputy Head (Research) of the Marketing Discipline Group; he specializes in the study of consumer behaviour. He's particularly interested in how sponsorships (e.g. of events, individuals, causes, etc.) and celebrity endorsements influence consumers’ perceptions of brands and corporations, an area in which he conducts research, teaches and consults.
His work has appeared in The Journal of Advertising, The International Journal of Research in Marketing, The Journal of Advertising Research, The European Journal of Marketing, The Journal of Public Policy & Marketing, and Marketing Letters among others.
Ph.D. in Business Administration from the University of South Florida
Social Media and Online Business Architect
Sam is a thought leader in digital media space, working with teams across the NHL, NBA, MLB, NFL, EPL, the EUFA Champions League and the AHL to turn their digital media channels into revenue generators. She has curated innovative, authentic solutions to branded partnerships on a global stage with such brands as GoPro, Oculus, Netflix, the Players' Tribune, NBC, the Food Network and Scotiabank. Sam has also delivered presentations to over 100 sports and entertainment sales teams across North America about the importance of understanding consumer behaviour to sell through digital channels. Prior to working as a consultant, she led the Montreal Canadiens AHL affiliate team, the St. John’s IceCaps, as Director of Corporate Partnerships, Sales, and Digital Media.
STRATEGIC PLANNER, MARYSE SAUVÉ ATELIER STRATÉGIQUE
With more than 20 years of experience in the field of communications and advertising, Maryse is highly regarded in the industry for the pragmatic and strategic approach she uses in creating solutions to clients’ challenges.
For more than 15 years, Maryse has worked for such firms as Cossette, BBDO and bleublancrouge. She played a leadership role in delivering consulting and strategic planning services for a range of clients, including The Dairy Farmers of Canada, Campbell’s, Bell, Téléglobe Canada, Elections Canada, École Polytechnique de Montréal, Université de Montréal, La Presse and Labatt, to name a few.
Maryse is the author of several articles that have appeared in industry publications such as Infopresse, Marketing Magazine and Strategy.