What'S it all about?

Join us for two days of learning with the chief agitators of sponsorship marketing. Experience talks, tête-à-têtes and workshops designed to give you control of disruptive ideas and new digital tools. Let the ideas flow in some of Montreal's hippest locales.

Again this year, Relevent will challenge your way of thinking about sponsorships. It's designed so that participants learn from best practices and come away inspired, with a new, more effective approach to partnerships. The two-day experience has a unique format: eight 90-minute sessions, each covering a specific challenge and broken down into a keynote, a workshop and a fireside chat. The conference is crafted to challenge assumptions and to concretely empower you when you get back to the office.

How do we do it? We have the best folks in their specific fields as well as the top academic minds in sponsorship conduct keynotes, workshops, then in-depth interviews to cover the topics from all possible angles.

We have had the pleasure of welcoming an exclusive shortlist of brands and senior marketing professionals to attend the Relevent Sponsorship Conference in the past: attendance is limited to 100 guests.

Take some time out of the office in beautiful Montreal to learn in the company of other like-minded pros. And of course, we can’t forget to mention our evening activities, when you will have the opportunity to enjoy fine food, the local music scene and exciting venues.

This conference is for you if...

You're a sponsorship executive
You're tasked with high-level marketing-communications management
You’re seeking a better grasp of your sponsorship responsibilities
You're a seasoned sponsorship manager who wants to get ahead of the game
You’re a VP who wants to understand how sponsorship can improve your bottom line


You're invited to Montreal.

t. 1 877 320-4858


Past editions


How to find focus and utilize it to your advantage, How to Build Business Capital via Social, Human and Goodwill Capital, How to move from visibility assets to engagement assets, Feeding the content Monster, Not all leads are created equal, Global best practices and expert perspective, Bait the hook to suit the fish, not the fisherman.

Download the 2015 Conference Guide here.



Measuring sponsorship, How to Create Connections with Consumers Through Sponsorships, Risk Management in Sponsorship, Cause sponsorship: how to create a strong connection, The importance of aesthetics on brand equity in sponsorship, Content sponsorship: how to leverage influencers for your brands, A different take on research: how to use field observation to your advantage, Sponsorship strategies: how to create a platform that generates results.

Download the 2016 Conference Guide here.

We created the Relevent Conference as our dream sponsorship conference, the kind of event that we would have liked to attend. We also wanted to bring people to Montreal, to experience the music, the food and some of the coolest venues the city has to offer. I think that Year 3 came closest to our initial vision, and I thank you for your confidence and for having shared these two days with us.

Download the 2017 guide here.


Who attends?

Air France, RBC, TELUS, BELL, Desjardins, BDC, BMO, Belairdirect, Rio Tinto, Effix Marketing, Quebecor, Six Flags Entertainment, Live Nation, Reitmans, UNILAD, Mastercard, Cuestamoras, NBA, C2MTL, Tennis Canada, T1, Solotech, University of Oregon, Tribu Expérientiel, Fishbait Marketing, UQAM, OSM, Loto-Québec, ComediHa!, Montreal Impact, Montreal Alouettes, Lumency, Canadian Grand Prix, OSEG, Merlicom, LaTribu, BIXI Montréal, Phi Centre, Spectra, Le Groupe Jean Coutu, Valtech, Mosaic, Pavilion, DEC Sports, ITU World Triathlon Montréal and more.

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